The book adopts an analytical approach, combining economic analysis with art historical critique.
It examines the shift in art demand from Western nations to emerging economies, and the role of branding and celebrity in driving art prices to unprecedented levels.
Ultimately, the book argues that the current art boom is not solely an expression of cultural appreciation, but a consequence of global economic inequalities and the search for alternative investment vehicles.
The book progresses in three major parts, first introducing the globalization of the art market, then examining the financialization of art as an asset, and finally delving into the speculative forces at play.
This structure allows the book to explore the ethical implications of the art boom and potential regulatory interventions for market stability.