The book progresses logically, first establishing the scope of the problem before quantifying the economic losses incurred by luxury brands.
It then examines the psychology of consumers who knowingly purchase counterfeit goods, followed by an investigation into legal frameworks and anti-counterfeiting measures.
Drawing on economic data, legal case studies, and consumer surveys, ""Fake Luxury Market"" provides a comprehensive analysis.
The book uniquely emphasizes actionable strategies for businesses, policymakers, and consumers, proposing a multifaceted approach that includes stricter enforcement and consumer education.