Aesthetics and Style in Strategy
Gino Cattani · Simone Ferriani · Frédéric Godart · Stoyan V Sgourev
thg 11 2020 · Emerald Group Publishing
Sách điện tử
304
Trang
family_home
Đủ điều kiện
info
reportĐiểm xếp hạng và bài đánh giá chưa được xác minh Tìm hiểu thêm
Giới thiệu về sách điện tử này
This book contains an Open Access chapter
Scholarship in management and strategy is paying increasing attention to the domain of aesthetics. Companies routinely make aesthetic choices and there is growing recognition that aesthetic considerations are fundamental for successful performance in competitive markets. Stylistically sophisticated products may appeal to demanding customers, yielding higher profit margins. Style and beauty can also be applied toward enriching organizational cultures, informing leadership visions or motivating employees to defy conventions in designing new products. Aesthetics and Style in Strategy constitutes the first systematic survey of the interface between the aesthetic and strategic domains. Motivated by the rise of aestheticism in contemporary culture, it lays the foundations for an “aesthetic” turn in strategy, which interrogates the use of aesthetic features as a source of competitive advantage and provides examples of connecting design and engineering, style and technology. The “aesthetic turn” is not simply about creating value, but about sharing value among employees and infusing organizational activities with a purpose that transcends principles of efficiency. Volume 42 of Advances in Strategic Management documents the variety of ways in which the useful and the beautiful can be brought together, making a valuable contribution to the sustainability of business in the 21st century.
Scholarship in management and strategy is paying increasing attention to the domain of aesthetics. Companies routinely make aesthetic choices and there is growing recognition that aesthetic considerations are fundamental for successful performance in competitive markets. Stylistically sophisticated products may appeal to demanding customers, yielding higher profit margins. Style and beauty can also be applied toward enriching organizational cultures, informing leadership visions or motivating employees to defy conventions in designing new products. Aesthetics and Style in Strategy constitutes the first systematic survey of the interface between the aesthetic and strategic domains. Motivated by the rise of aestheticism in contemporary culture, it lays the foundations for an “aesthetic” turn in strategy, which interrogates the use of aesthetic features as a source of competitive advantage and provides examples of connecting design and engineering, style and technology. The “aesthetic turn” is not simply about creating value, but about sharing value among employees and infusing organizational activities with a purpose that transcends principles of efficiency. Volume 42 of Advances in Strategic Management documents the variety of ways in which the useful and the beautiful can be brought together, making a valuable contribution to the sustainability of business in the 21st century.
Giới thiệu tác giả
Gino Cattani is Professor of Strategy and Organization Theory at the Stern School of Business, New York University. Simone Ferriani is Professor of Entrepreneurship at the University of Bologna and Honorary Professor at City, University of London. Frédéric Godart is Associate Professor of Organizational Behavior at INSEAD in France. Stoyan V. Sgourev is Professor of Management at ESSEC Business School, France.
Xếp hạng sách điện tử này
Cho chúng tôi biết suy nghĩ của bạn.
Đọc thông tin
Điện thoại thông minh và máy tính bảng
Cài đặt ứng dụng Google Play Sách cho Android và iPad/iPhone. Ứng dụng sẽ tự động đồng bộ hóa với tài khoản của bạn và cho phép bạn đọc trực tuyến hoặc ngoại tuyến dù cho bạn ở đâu.
Máy tính xách tay và máy tính
Bạn có thể nghe các sách nói đã mua trên Google Play thông qua trình duyệt web trên máy tính.
Thiết bị đọc sách điện tử và các thiết bị khác
Để đọc trên thiết bị e-ink như máy đọc sách điện tử Kobo, bạn sẽ cần tải tệp xuống và chuyển tệp đó sang thiết bị của mình. Hãy làm theo hướng dẫn chi tiết trong Trung tâm trợ giúp để chuyển tệp sang máy đọc sách điện tử được hỗ trợ.
