Aesthetics and Style in Strategy
Gino Cattani · Simone Ferriani · Frédéric Godart · Stoyan V Sgourev
נוב׳ 2020 · Emerald Group Publishing
ספר דיגיטלי
304
דפים
family_home
כשיר
info
reportהביקורות והדירוגים לא מאומתים מידע נוסף
מידע על הספר הדיגיטלי הזה
This book contains an Open Access chapter
Scholarship in management and strategy is paying increasing attention to the domain of aesthetics. Companies routinely make aesthetic choices and there is growing recognition that aesthetic considerations are fundamental for successful performance in competitive markets. Stylistically sophisticated products may appeal to demanding customers, yielding higher profit margins. Style and beauty can also be applied toward enriching organizational cultures, informing leadership visions or motivating employees to defy conventions in designing new products. Aesthetics and Style in Strategy constitutes the first systematic survey of the interface between the aesthetic and strategic domains. Motivated by the rise of aestheticism in contemporary culture, it lays the foundations for an “aesthetic” turn in strategy, which interrogates the use of aesthetic features as a source of competitive advantage and provides examples of connecting design and engineering, style and technology. The “aesthetic turn” is not simply about creating value, but about sharing value among employees and infusing organizational activities with a purpose that transcends principles of efficiency. Volume 42 of Advances in Strategic Management documents the variety of ways in which the useful and the beautiful can be brought together, making a valuable contribution to the sustainability of business in the 21st century.
Scholarship in management and strategy is paying increasing attention to the domain of aesthetics. Companies routinely make aesthetic choices and there is growing recognition that aesthetic considerations are fundamental for successful performance in competitive markets. Stylistically sophisticated products may appeal to demanding customers, yielding higher profit margins. Style and beauty can also be applied toward enriching organizational cultures, informing leadership visions or motivating employees to defy conventions in designing new products. Aesthetics and Style in Strategy constitutes the first systematic survey of the interface between the aesthetic and strategic domains. Motivated by the rise of aestheticism in contemporary culture, it lays the foundations for an “aesthetic” turn in strategy, which interrogates the use of aesthetic features as a source of competitive advantage and provides examples of connecting design and engineering, style and technology. The “aesthetic turn” is not simply about creating value, but about sharing value among employees and infusing organizational activities with a purpose that transcends principles of efficiency. Volume 42 of Advances in Strategic Management documents the variety of ways in which the useful and the beautiful can be brought together, making a valuable contribution to the sustainability of business in the 21st century.
על המחבר
Gino Cattani is Professor of Strategy and Organization Theory at the Stern School of Business, New York University. Simone Ferriani is Professor of Entrepreneurship at the University of Bologna and Honorary Professor at City, University of London. Frédéric Godart is Associate Professor of Organizational Behavior at INSEAD in France. Stoyan V. Sgourev is Professor of Management at ESSEC Business School, France.
רוצה לדרג את הספר הדיגיטלי הזה?
נשמח לשמוע מה דעתך.
איך קוראים את הספר
סמארטפונים וטאבלטים
כל מה שצריך לעשות הוא להתקין את האפליקציה של Google Play Books ל-Android או ל-iPad/iPhone. היא מסתנכרנת באופן אוטומטי עם החשבון שלך ומאפשרת לך לקרוא מכל מקום, גם ללא חיבור לאינטרנט.
מחשבים ניידים ושולחניים
ניתן להאזין לספרי אודיו שנרכשו ב-Google Play באמצעות דפדפן האינטרנט של המחשב.
eReaders ומכשירים אחרים
כדי לקרוא במכשירים עם תצוגת דיו אלקטרוני (e-ink) כמו הקוראים האלקטרוניים של Kobo, צריך להוריד קובץ ולהעביר אותו למכשיר. יש לפעול לפי ההוראות המפורטות במרכז העזרה כדי להעביר את הקבצים לקוראים אלקטרוניים נתמכים.
