Addressing Practical Problems Through the Metaverse and Game-Inspired Mechanics

Malik, Garima · Singh, Dharmendra · Bansal, Rohit

Jun 2025 · IGI Global

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The convergence of the metaverse and gamification is transforming how people engage with digital environments, offering immersive, interactive experiences that extend beyond entertainment into education, healthcare, business, and social interaction. As digital and physical realities increasingly blend, gamified elements drive user motivation, collaboration, and innovation in virtual spaces. This evolution impacts society by reshaping learning methods, enhancing remote work environments, and creating new forms of social and economic interaction. Understanding these dynamics is crucial for navigating and shaping the digital ecosystems of the future.

Addressing Practical Problems Through the Metaverse and Game-Inspired Mechanics explores how organizations can effectively utilize the metaverse and game-inspired mechanics to address practical problems. This book analyzes the merging of metaverse and gamification. Covering topics such as brand awareness, pollution, and virtual experiences, this book is an excellent resource for business leaders, managers, executives, technology professionals, educators, trainers, instructional designers, public sector leaders, policymakers, researchers, academicians, and more.

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Dharmendra Singh is an Associate Professor and program head (Finance) at Modern College of Business and Science, Muscat (Oman). He possesses over 23 years of rich professional experience in the field of finance. He holds a Ph.D. in Finance, professional certifications including Certified Financial Planner (CFP), an Associate Diploma in Life Insurance from the Insurance Institute of India, and a CFA from ICFAI. He has published several articles & research papers in ABDC, CABS, and Scopus Q1-ranked international and refereed journals. He has published five edited books with renowned publishers. His research areas include banking, corporate finance, entrepreneurial finance, and financial markets. He has delivered training programs in association with CMA, Oman. He also serves as a reviewer for high-ranking journals. He is a member of the Financial Planning Standard Board (FPSB), the Indian Econometric Society, and the Insurance Institute of India.

Garima Malik is an Associate Professor in the Marketing area at Birla Institute of Technology Management (BIMTECH), Greater Noida. She is a Fellow of Xavier School of Management, XLRI Jamshedpur, India, and a recipient of the K.V. Raju (Narajuan Award) Gold Medal awarded to an outstanding Ph.D. student. She has more than twenty years of academic experience. She guided the ten Ph.D students . Summer Faculty Research Fellow (2021) From IIT Delhi. Her research interests span various areas, including gamification, customer brand engagement, co-creation and gaming marketing experience. She authored more than 55+ research papers. In addition to her research contributions, Dr. Malik has written Seven books, two of which are textbooks, and five are case study and edited books. Her research papers are published in various leading journals such as Journal of Destination & Marketing Management, Economic Survey, Marketing Intelligence Planning, Service Marketing Quarterly, R&D Management Employee Relations International Journal of Bank Marketing, Tourism Analysis, Journal of Event Management, Information Technology & Tourism, International Journal of Healthcare Management, Journal of Global Marketing, Innovative Marketing, Pacific Asia Journal of the Association for Information Systems, Journal of Science and Technology Policy Management, among others.

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