Permission Marketing: Turning Strangers into Friends, and Friends into Customers

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Purple Cow: Transform Your Business by Being Remarkable

Think Again: The Power of Knowing What You Don't Know

The Icarus Deception: How High Will You Fly?

Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly

Free Prize Inside: How to Make a Purple Cow

The Undoing Project: A Friendship that Changed the World

Meatball Sundae: Is Your Marketing Out of Sync?

Contagious: Why Things Catch On

The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy

This is Marketing: You Can’t Be Seen Until You Learn To See

How I Raised Myself From Failure to Success in Selling

The Practice: Shipping Creative Work

HBR Guide to Office Politics

Purple Cow, New Edition: Transform Your Business by Being Remarkable

The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over

Survival is not Enough: Zooming, Evolution, and the Future of Your Company

Pre-Suasion: Channeling Attention for Change

The Song of Significance: A New Manifesto for Teams