My Life in Advertising

Ca$hvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

Positioning: The Battle For Your Mind

The Millionaire Master Plan: Your Personalized Path to Financial Success

Influence, New and Expanded: The Psychology of Persuasion

F.U. Money: Make As Much Money As You Damn Well Want And Live Your LIfe As You Damn Well Please!

The Ultimate Sales Letter, 4th Edition: Attract New Customers, Boost Your Sales

Your Next Five Moves: Master the Art of Business Strategy

The Lords of Easy Money: How the Federal Reserve Broke the American Economy

Purple Cow: Transform Your Business by Being Remarkable