Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Researching and Analysing Business: Research Methods in Practice

Crystallizing Public Opinion

Entrepreneurial Innovation in the International Business of Tourism

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Contemporary Issues in Branding

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing

20 Rules of Closing a Deal

Made to Stick: Why some ideas take hold and others come unstuck

Business Strategies and Ethical Challenges in the Digital Ecosystem

Purple Cow: Transform Your Business by Being Remarkable

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives