Marketing In and For a Sustainable Society

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Review of Marketing Research

20 Rules of Closing a Deal

Handbook of Qualitative Research Methods in Marketing

The Biggest Goldmine of Free Digital Marketing Courses Ever Created: An Incredible Free Digital Marketing Learning Experience Awaits

Research in Consumer Behavior

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Made to Stick: Why some ideas take hold and others come unstuck

Gifts, Romance, and Consumer Culture

The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling

Marketization: Theory and Evidence from Emerging Economies

The Sales Leaders Playbook

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Purple Cow: Transform Your Business by Being Remarkable

The Vulnerable Consumer: Beyond the Poor and the Elderly

How To Sell Anything To Anyone

Handbook of the Sharing Economy