Strengthening SME Performance Through Social Media Adoption and Usage

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement

The Undoing Project: A Friendship That Changed Our Minds

Contagious: Why Things Catch On

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

Optimizing Virtual Reality and Metaverse for Remote Work and Virtual Team Collaboration

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Corporate Risk Mitigation Through Socially Responsible Governance

Hungry City: How Food Shapes Our Lives

Emerging Perspectives on Financial Well-Being

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Harnessing Emotion AI for Customer Support and Employee Wellbeing

Misbehaving: The Making of Behavioral Economics

Blockchain Technology and Applications for Digital Marketing

The New Digital Age: Reshaping the Future of People, Nations and Business

Text Mining and Sentiment Analysis in Climate Change and Environmental Sustainability

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Elevating Brand Loyalty With Optimized Marketing Analytics and AI