Co-Branding Strategies for Smart Luxury Products

Technology-Driven Market Transformations for Digital Fashion and Smart Luxury

Sustainable Branding, Cultural Intelligence and Co-Marketing

Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing

Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Driving Agribusiness With Technology Innovations

Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing

Driving Green Marketing in Fashion and Retail

Social Media and Online Consumer Decision Making in the Fashion Industry

Sustainable Practices in the Fashion and Retail Industry

Consumer Experience and Decision-Making in the Metaverse

Knowledge Management Practices in the Public Sector