'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Utilizing Analytics to Customize & Optimize Retail Networks

Hype or the Real Deal? The Big Data Conundrum

Consumer Segments of the Middle East – Leisure and Business Visitors

Making the Leap – From Reactive to Proactive Sales

Why Recreate the Wheel? Using Best Practices in the Workplace

Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models

The Under-Tapped Banking Consumer Segments of the World – The Youth

Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

Visitor Relationship Management – Optimizing the Online Lifecycle

Finding Tomorrow's Valuable Customers Today

Designing Best-in-Class Loyalty Programs – Getting the Benefits Right

Ensuring Successful Business Partnerships

Modern Entrepreneurship in Business Practice: Selected Issues

Service Done Right - The Best of the Best

Wondering What Lies Ahead? The Power of Predictive Modeling

How Much is Too Much? Getting it Right With One-to-One Communications

Where are Your Dealers? (Optimizing the Dealer Network)

Bridging the Chasm – The Collaboration of Consumer & Business Marketing

SMEs and Churn – 15 Key Factors Driving Them Away From Operators