Marketing for Attorneys and Law Firms

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Crystallizing Public Opinion

How To Write a Marketing Plan for Health Care Organizations

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing

Marketing Long-Term and Senior Care Services

The Shock Doctrine: The Rise of Disaster Capitalism

Made to Stick: Why some ideas take hold and others come unstuck

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Marketing Health Care Into the Twenty-First Century: The Changing Dynamic

Purple Cow: Transform Your Business by Being Remarkable

The Aftermath of Reengineering: Downsizing and Corporate Performance

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Consumer Satisfaction in Medical Practice

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Internal Marketing: Your Company's Next Stage of Growth

EXPAND YOUR BUSINESS WITH INSTAGRAM

Alignment: A Provider's Guide to Managing the Practice of Health Care