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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Edition 2

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The Art of Statistics: Learning from Data

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Analyzing and Modeling Data and Knowledge: Proceedings of the 15th Annual Conference of the “Gesellschaft für Klassifikation e.V.“, University of Salzburg, February 25–27, 1991

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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

Data Science: Innovative Developments in Data Analysis and Clustering

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