The Marketing Mix: Master the 4 Ps of marketing

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Maslow's Hierarchy of Needs: Gain vital insights into how to motivate people

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

The Business Model Canvas: Let your business thrive with this simple model

Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

The Law of Diminishing Returns: Theory and Applications: Understand the fundamentals of economic productivity

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

The Long Tail Theory for Business: Find your niche and future-proof your business

Restaurant Success by the Numbers, Second Edition: A Money-Guy's Guide to Opening the Next New Hot Spot

Pareto's Principle: Expand your business with the 80/20 rule

20 Rules of Closing a Deal

The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management

Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits, Edition 2

Game Theory: The art of thinking strategically

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

The Balanced Scorecard: Turn your data into a roadmap to success

Delivering Happiness: A Path to Profits, Passion, and Purpose

The Six Sigma Method: Boost quality and consistency in your business

Made to Stick: Why some ideas take hold and others come unstuck