Misbelief: What Makes Rational People Believe Irrational Things

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Predictably Irrational: The Hidden Forces that Shape Our Decisions

The Basic Laws of Human Stupidity: The International Bestseller

The (Honest) Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

The Irrational Bundle

The Undoing Project: A Friendship That Changed Our Minds

Contagious: Why Things Catch On

Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

Dollars and Sense: How We Misthink Money and How to Spend Smarter

Memories, Dreams, Reflections

Pre-Suasion: A Revolutionary Way to Influence and Persuade

The Leader Habit: Master the Skills You Need to Lead--in Just Minutes a Day

Hungry City: How Food Shapes Our Lives

Misbehaving: The Making of Behavioral Economics

Cognitive Therapy and the Emotional Disorders

Thoughts become Quotes