The Economics of Discrimination

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Economic Theory

The Undoing Project: A Friendship That Changed Our Minds

Human Capital: A Theoretical and Empirical Analysis, with Special Reference to Education, Edition 3

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

A Treatise on the Family: Enlarged Edition

Contagious: Why Things Catch On

The Economic Approach to Human Behavior

Emotional Design: Why We Love (or Hate) Everyday Things

Uncommon Sense: Economic Insights, from Marriage to Terrorism

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Accounting for Tastes

Hungry City: How Food Shapes Our Lives

The Economic Approach: Unpublished Writings of Gary S. Becker

Misbehaving: The Making of Behavioral Economics

Chicago Price Theory

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Chicago Price Theory, 2nd Edition