The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

The Fall of Advertising and the Rise of PR

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

Positioning: The Battle for Your Mind, 20th Anniversary Edition: Edition 3

Positioning: The Battle for Your Mind