The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

The Fall of Advertising and the Rise of PR

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Positioning: The Battle for Your Mind

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Contagious: Why Things Catch On

Made to Stick: Why some ideas take hold and others come unstuck

Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Girl, Stop Apologizing: A Shame-Free Plan for Embracing and Achieving Your Goals

How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often