Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

E-Marketing: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

The Basic Laws of Human Stupidity: The International Bestseller

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Mobile Commerce: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

The Undoing Project: A Friendship That Changed Our Minds

Advertising and Branding: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Contagious: Why Things Catch On

Media Controversy: Breakthroughs in Research and Practice: Breakthroughs in Research and Practice

Global Business: Concepts, Methodologies, Tools and Applications: Concepts, Methodologies, Tools and Applications

Social Media and Networking: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications: Concepts, Methodologies, Tools and Applications

Hungry City: How Food Shapes Our Lives

Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

Misbehaving: The Making of Behavioral Economics

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications

The New Digital Age: Reshaping the Future of People, Nations and Business