Maximizing Campaign Conversion Rates Using Analytics

Why Recreate the Wheel? Using Best Practices in the Workplace

The Under-Tapped Banking Consumer Segments of the World – The Youth

Consumer Segments of the Middle East – The Youth

Wondering What Lies Ahead? The Power of Predictive Modeling

The Under-Tapped Banking Consumer Segments of the World – Ladies

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

Bundling 2.0 - Bundling Within and Across Sectors

Segments of the Middle East – Small and Medium Enterprises

Moving Beyond One-to-One Marketing - Getting Personal with Enterprise Customers

Bridging the Chasm – The Collaboration of Consumer & Business Marketing

How Much is Too Much? Getting it Right With One-to-One Communications

Ensuring Successful Business Partnerships

Finding Tomorrow's Valuable Customers Today

Where are Your Dealers? (Optimizing the Dealer Network)

Targeted Roamer Marketing – Maximizing Inbound Roamer Revenues

Effective Loyalty Programs - Keeping Costs Under Control

Uplifting ARPU By Designing Customer-Specific Handset Strategies

'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Enabling Cross-Selling Across Group Companies By Centralizing Data