Maximizing ROI Through Customer-Level Discriminatory Pricing

Bundling 2.0 - Bundling Within and Across Sectors

Channel Migration Strategies – Matching Customers to the Optimum Channels

Maximizing Campaign Conversion Rates Using Analytics

The Under-Tapped Banking Consumer Segments of the World – Ladies

Wondering What Lies Ahead? The Power of Predictive Modeling

Are You Using Enough and the Right Facts for Decisions across Your Organization?

Moving Beyond One-to-One Marketing - Getting Personal with Enterprise Customers

The Single Easiest Way to Grow – Winning Back Lost Customers

Service Done Right - The Best of the Best

Bridging the Chasm – The Collaboration of Consumer & Business Marketing

Unique Acquisition Methods - Below the Line Customer Referral Programs

How Much is Too Much? Getting it Right With One-to-One Communications

Effective Loyalty Programs - Keeping Costs Under Control

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

Leveraging Internal Data to Target Competitor Customers

'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Quintupling Your Churn Prediction Performance

The Under-Tapped Banking Consumer Segments of the World – SMEs

Loyalty Programs Gone Right – Constructing the Utopian Loyalty Program