Global Strategic Management in the Service Industry: A Perspective of the New Era

Emerging Trends in Consumer Behaviour in the Service Sector

Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges

Marketing and Design in the Service Sector: Enhancing the Customer Experience

Marketing and Design in the Service Sector: Enhancing the Customer Experience

Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing