Research in Consumer Behavior

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Handbook of Qualitative Research Methods in Marketing

Made to Stick: Why some ideas take hold and others come unstuck

Gifts, Romance, and Consumer Culture

The Undoing Project: A Friendship That Changed Our Minds

Marketization: Theory and Evidence from Emerging Economies

Contagious: Why Things Catch On

Qualitative Consumer Research

Emotional Design: Why We Love (or Hate) Everyday Things

Handbook of the Sharing Economy

Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

The SAGE Handbook of Consumer Culture

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Purple Cow: Transform Your Business by Being Remarkable

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Hungry City: How Food Shapes Our Lives

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Misbehaving: The Making of Behavioral Economics