Building Strong Brands

Managing Brand Equity

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Supply Chain Finance and Blockchain Technology: The Case of Reverse Securitisation

The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling

Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires

Contagious: Why Things Catch On

Three Threats to Brand Relevance: Strategies That Work

If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

Affiliate Marketing: Ultimate Guide To Join Top Affiliate Networks And Programs, Managing Ads And Generating Traffic (Make 6 Figure Online Business For Beginners)

Cycle Analytics for Traders: Advanced Technical Trading Concepts

Spanning Silos: The New CMO Imperative

Passive Income Ideas: Earn Income With Affiliate Marketing, Social Media Marketing, Fba, Vlogging, Blogging (Make Money Online And Achieve Financial Independence)

The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Aaker on Branding: The Playbook to Building Strong Brands, Edition 2

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All