Financial Dimensions of Marketing Decisions

Think Again: The Power of Knowing What You Don't Know

Focus Groups: Theory and Practice, Edition 3

The Culture Map: Breaking Through the Invisible Boundaries of Global Business

The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making

Leadership Mindset 2.0: The Psychology and Neuroscience of Reaching your Full Potential

Originals: How Non-conformists Change the World

Product Recall Management: Preparation, Execution and Recovery

Leadership: A Guide To Earning The Trust, Respect And Loyalty Of Those Around You (How to Ensure Young Talent Will Thrive with Your Organization)

Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media

Leadership: Self Development Laws of Successful Leadership quality (Exceptional Leadership Practices for Extraordinary Times)

Humor in Advertising: Classic Perspectives and New Insights

Color Psychology And Color Therapy; A Factual Study Of The Influence of Color On Human Life

Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations

The International Journal of Indian Psychology, Volume 1, Issue 3

The SAGE Handbook of Marketing Ethics

Leadership: How to Become an Exceptional Leader (Leader For Success, How To Think Positive, Influence People And Add Value To Their Life)

Measurement and Research Methods in International Marketing

Leadership: Self Help Guide To Build A High-Performance Team (A leadership guide on the art of fixing failing services)

Self Development: Leadership: How to build a powerful establish yourself as an leader (some Unexpected Lessons About Leadership and the Brain)