Why We Buy: The Science Of Shopping

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Sam Walton: Made In America

How We Eat: The Brave New World of Food and Drink

What Women Want: The Global Market Turns Female Friendly

The Undoing Project: A Friendship That Changed Our Minds

Contagious: Why Things Catch On

The Everything Store: Jeff Bezos and the Age of Amazon

Pre-Suasion: A Revolutionary Way to Influence and Persuade

The Design of Everyday Things: Revised and Expanded Edition

Hungry City: How Food Shapes Our Lives

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Misbehaving: The Making of Behavioral Economics

The New Digital Age: Reshaping the Future of People, Nations and Business

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Retail and Channel Marketing

The Basic Laws of Human Stupidity: The International Bestseller

Flawless: Lessons in Looks and Culture from the K-Beauty Capital

Handbook of Research Methods and Applications in Experimental Economics