Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim · Renée Mauborgne
Jul 2020 · Gildan Media · Narrated by Roger Wayne
4.6star
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8 hr 43 min
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About this audiobook
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across thirty industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one—"Alignment, Renewal, and Red Ocean Traps"—that address some of the most pressing questions readers have asked over the years.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one—"Alignment, Renewal, and Red Ocean Traps"—that address some of the most pressing questions readers have asked over the years.
Ratings and reviews
4.6
10 reviews
Michael Mosley
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December 25, 2022
great book, will seek others on it's recommended list.
Rodrigo Cesar Lopes Santos
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January 5, 2024
One of the best business books I have ever read.
About the author
Roger Wayne hails from small-town Minnesota. He served in the Air Force as a broadcast journalist in South Korea before obtaining his BA in communications and journalism. Roger has recorded for video games, animation, and commercials, and he loves making books come to life. You can see what he's up to at rogerwayne.com.
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