Unleashing the Idea Virus
Seth Godin
2001年3月 · Simon and Schuster · 旁述：Seth Godin
5.0star
2 則評論report
headphones
有聲書
2 小時 7 分鐘
精簡版本
family_home
符合資格
info
report評分和評論未經驗證 瞭解詳情
要試聽 9 分鐘 嗎？隨時聆聽，離線亦可。
新增
關於這本有聲書
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
評分和評論
5.0
2 則評論
關於作者
Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.
為這本有聲書評分
請分享你的寶貴意見。
聆聽資訊
智能手機和平板電腦
手提電腦和電腦
你可以使用電腦的網頁瀏覽器閱讀從 Google Play 購買的書籍。
