Unleashing the Idea Virus
Seth Godin
mar. 2001 · Simon and Schuster · Carte narată de Seth Godin
5,0star
2 recenziireport
headphones
Carte audio
2 h 7 min.
Prescurtată
family_home
Eligibilă
info
reportEvaluările și recenziile nu sunt verificate Află mai multe
Vrei un fragment de 9 min.? Ascultă oricând, chiar și offline.
Adaugă
Despre această carte audio
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
Evaluări și recenzii
5,0
2 recenzii
Despre autor
Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.
Evaluează cartea audio
Spune-ne ce crezi.
Informații privind audiția
Smartphone-uri și tablete
Instalează aplicația Cărți Google Play pentru Android și iPad/iPhone. Se sincronizează automat cu contul tău și poți să citești online sau offline de oriunde te afli.
Laptopuri și computere
Poți citi cărțile achiziționate de pe Google Play utilizând browserul web al computerului.
