Unleashing the Idea Virus
Seth Godin
03.2001 г. · Simon and Schuster · Чете: Seth Godin
5,0star
2 отзиваreport
headphones
Аудиокнига
2 ч 7 мин
съкратено издание
family_home
Отговаря на условията
info
reportОценките и отзивите не са потвърдени Научете повече
Искате ли извадка за 9 мин? Слушайте по всяко време – дори офлайн.
Добавяне
Всичко за тази аудиокнига
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
Оценки и отзиви
5,0
2 отзива
За автора
Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.
Оценете тази аудиокнига
Кажете ни какво мислите.
Информация за слушането
Смартфони и таблети
Инсталирайте приложението Google Play Книги за Android и iPad/iPhone. То автоматично се синхронизира с профила ви и ви позволява да четете онлайн или офлайн, където и да сте.
Лаптопи и компютри
Можете да четете закупени от Google Play книги посредством уеб браузъра на компютъра си.
