Trust Signals
Scott Baradell
2022. g. nov. · Lioncrest Publishing · Ierunātājs: Jay Aaseng
headphones
Audiogrāmata
6 h 10 min
nesaīsināta
family_home
Piemērota
info
reportAtsauksmes un vērtējumi nav pārbaudīti. Uzzināt vairāk
Vai vēlaties iegūt fragmentu (9 min)? Klausieties jebkurā laikā — pat bezsaistē.
Pievienot
Par šo audiogrāmatu
What is a trust signal?
Let’s say you’re interested in a book you aren’t familiar with—this book, for example.
Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?
The author, in turn, tries to prove their trustworthiness in a number of ways:
An accomplished and relevant biography
Glowing praise from well-known people on the cover
Five-star reviews on Amazon
Acclaim on social media by people you follow
Coverage in news media outlets you know and respect
These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another’s trust.
Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.
Let’s say you’re interested in a book you aren’t familiar with—this book, for example.
Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?
The author, in turn, tries to prove their trustworthiness in a number of ways:
An accomplished and relevant biography
Glowing praise from well-known people on the cover
Five-star reviews on Amazon
Acclaim on social media by people you follow
Coverage in news media outlets you know and respect
These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another’s trust.
Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.
Novērtējiet šo audiogrāmatu
Izsakiet savu viedokli!
Informācija par klausīšanos
Viedtālruņi un planšetdatori
Instalējiet lietotni Google Play grāmatas Android ierīcēm un iPad planšetdatoriem/iPhone tālruņiem. Lietotne tiks automātiski sinhronizēta ar jūsu kontu un ļaus lasīt saturu tiešsaistē vai bezsaistē neatkarīgi no jūsu atrašanās vietas.
Klēpjdatori un galddatori
Varat lasīt pakalpojumā Google Play iegādātās grāmatas, izmantojot datora tīmekļa pārlūkprogrammu.
