Trust Signals
Scott Baradell
2022 ж. қар. · Lioncrest Publishing · Jay Aaseng оқиды
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Аудиокітап
6 сағ 10 мин
Толық нұсқа
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Жарамды
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reportРейтингілер мен пікірлер тексерілмеген. Толығырақ
9 мин үлгісі қажет пе? Тіпті офлайн режимде тыңдай бересіз.
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Осы аудиокітап туралы ақпарат
What is a trust signal?
Let’s say you’re interested in a book you aren’t familiar with—this book, for example.
Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?
The author, in turn, tries to prove their trustworthiness in a number of ways:
An accomplished and relevant biography
Glowing praise from well-known people on the cover
Five-star reviews on Amazon
Acclaim on social media by people you follow
Coverage in news media outlets you know and respect
These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another’s trust.
Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.
Let’s say you’re interested in a book you aren’t familiar with—this book, for example.
Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?
The author, in turn, tries to prove their trustworthiness in a number of ways:
An accomplished and relevant biography
Glowing praise from well-known people on the cover
Five-star reviews on Amazon
Acclaim on social media by people you follow
Coverage in news media outlets you know and respect
These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another’s trust.
Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.
Аудиокітапқа баға беру
Пікіріңізбен бөлісіңіз.
Тыңдауға қатысты ақпарат
Смартфондар мен планшеттер
Android және iPad/iPhone үшін Google Play Books қолданбасын орнатыңыз. Ол аккаунтпен автоматты түрде синхрондалады және қайда болсаңыз да, онлайн не офлайн режимде оқуға мүмкіндік береді.
Ноутбуктар мен компьютерлер
Компьютердің веб-браузерімен Google Play дүкенінде сатып алынған кітаптарды оқуға болады.
