Buy now to get the main key ideas from Ethan Kross's Shift
Emotions often feel overwhelming, and many of us struggle to manage them effectively. In Shift (2025), psychologist and neuroscientist Ethan Kross aims to address these universal and timeless struggles, acknowledging the long history of humanity's attempts to regulate emotions. He explores the science of emotional regulation, challenging the conventional wisdom of always confronting negative emotions. Instead, Kross advocates for a flexible, personalized approach. Through real-life examples and insights, Kross explores how emotions function as internal signals, not enemies. From everyday stress to life-or-death decisions, he shows how to use our minds, relationships, and environments to shift our emotional states.