The Science of Persuasion and Influence – How to Get People to Say Yes

Persuasion is an art—and when done right, it can dramatically enhance your ability to influence others. The Science of Persuasion and Influence provides you with the tools to ethically persuade and influence people, whether you're making sales, negotiating deals, or leading teams. Drawing on the latest research in psychology and behavioral science, this book shows you how to apply proven techniques to gain trust, overcome objections, and get others to say yes to your ideas. Whether you're in business, sales, or personal interactions, this book will give you the skills to move people to action and achieve your desired outcomes.