Building a Positive Media Profile: The Easy Step by Step Guide
Rowmark Ltd
Jan 2008 · Matrix · Narrated by David Ryder
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Audiobook
1 hr 55 min
Unabridged
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Eligible
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About this audiobook
Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.
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