Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea

This audio program was originally on 6 CDs with a playing time of over 5 hours and 15 minutes.

Learn the Step-by-Step Procedures to Get Your Invention or Idea to Market

Imagine for a moment how you would feel if you walked into a store and saw your invention in a nice package sitting on the shelf. Maybe you thought about a product that you later noticed in a store and said - hey that was my idea.

Suppose somebody handed you a proven step-by-step guide that showed you how to turn your ideas into successful products. If you had this guide not only would your ideas become a reality, you would help people, and make money for yourself.

Is it possible? Why not! You're clever and have ideas for products that people want to buy. All you need is information and practical advice.

A Unique Source of Information

I wrote the book Product Idea to Product Success to help people who have ideas but are frustrated in not knowing what to do with them. Based on my twenty years developing and bringing products to the market, this book reveals the essential real-world methods to take you from concept to market launch. The method I developed is called the Market-Step™ process. This unique step-by-step process combines marketing, sales, and development in one complete guide.

With Product Idea to Product Success, you'll learn the steps to get to market, how to protect and evaluate your ideas, make a prototype, get your product manufactured, self-market or license your idea, and much, much more.

Unique Information You Can Use

You'll learn the same methods used by successful inventors and product development companies. The difference is that now for the first time Product Idea to Product Success brings all the key information together into one easy to read book.

Your invention could be the next million-dollar product. In Product Idea to Product Success, you'll use proven principles to:

• Protect your ideas before filing a patent

• Test your ideas with little or no money

• Design a prototype with features and functions that appeals to your future customers

• Get investors excited about your idea

• Uncover the most profitable target market

• Create packaging that attracts customers and retailers

• Or, license your invention to companies for a quick score

Avoid the pitfalls and make your ideas a reality when you read Product Idea to Product Success. I look forward to hearing about your success.

The easy-to-understand book is presented in 3 main sections.

Part 1

Getting off to the wrong start could be costly. If you give thousands of dollars to a fraudulent invention company or get a patent too early, you'll likely be out of money to go any further. Empower yourself with knowledge and learn …

• The complete roadmap that takes you step-by-step from product idea to product success. 

• How to take your idea and make it better with special creative techniques. 

• The factors that make a product successful and the pitfalls to avoid. 

• Simple ways to protect your idea that are recognized by the Patent Office. 

• What's patentable, the types of patents, the costs, and how you could loose your rights to a patent if you don't follow the proper timeline. 

• How to save money by performing a patent search yourself. 

• The valuable role of trademarks and how to obtain one to build trust, reputation, and loyalty. 

• The process of licensing … how to decide if licensing is for you, finding the right company to license your idea, how to write a licensing proposal that gets companies interested, and the key points that goes into a licensing agreement that benefits you.

Part 2

 When I was a young engineer, I thought marketing involved only advertising and picking colors. I didn't think marketing was much of anything. Later I learned how marketing played a key role in creating new products. I'll share with you my 20 years of product development and marketing experience, so you'll:

• Find free market research sources and how to use them. 

• Know what market research questions to ask and how to get the answers. 

• How to flesh out your idea in terms of benefits, features, and advantages the product offers the customer. •Determine your invention's profit potential, to guide development, influence investors, and gather supporters. 

• Conduct free concept survey research to identify who will buy your product. 

• Obtain more free research to identify what people really want in your product. 

• Create a prototype … how it should look, how it should function, where to get it made, how to make sure it will turn out the way you want it. 

• Learn new prototype techniques and advantages of advanced rapid prototyping technologies. •Get free feedback on your prototype to validate features and functions.

Part 3

 The development and launch phase is where your idea truly comes alive and you're rewarded for your hard work. Maybe you thought you couldn't get this far. That's because you didn't have a roadmap and my step-by-step procedures to guide you along the way. I'll teach you …

 • The entire product development process … from design, testing, production to launching your product. 

• How to work with designers and manufacturers to keep your costs low and make sure you're getting the product built the way you want it. 

• To create product requirements to clarify what your product should have from the customer's point of view. 

• How to uncover roadblocks before they happen such as the need to pass regulations or obtain certifications before you get to the market. 

• To form a launch plan and timeline to keep you organized and on track. 

• The steps to create attractive packaging … working with a designer and packaging company to create the right look at the lowest cost. 

• To organize a beta test with potential customers to get any of the bugs out before final production. 

• How to get into retailers and distributors … knowing what they want, how to approach them, how to make them love your product and come back for more. 

• How to price your product considering competition, distribution channels, and generating the most revenue for you. •How customers think and buy, and how to target your marketing messages to appeal to them. 

• Take advantage of free publicity to generate awareness in your city, nationwide and even worldwide. 

• How to make the most from direct mail and advertising for the greatest returns.

Funding Your Idea

No invention or product development book is complete unless it tells you how to get funding for your idea. You'll learn the different types of funding, how to work with banks, angel investors, and venture capitalists.

I also uncover the facts about getting SBA loans. And to get funding you need to show a plan. I've outlined the sections of a business plan that investors want to see and the details a product plan must contain.

And if you decide to create a business around your invention, I outlined the differences, advantages, and disadvantages between a sole proprietorship, general partnership, corporation, limited liability companies, and limited liability partnerships. You'll learn which is best for product liability, taxes, and growth.

How this Book is Different

You'll benefit from my 20 years of experience bringing products to the market. I've worked on both sides — development as an engineer, and marketing and sales as an MBA.

It's fun to be creative and develop products. It's even more fun to be rewarded for your efforts. And isn't that what you want — to sell your idea or product? I'll be with you each step of the way as you formulate, create, produce, and sell your invention.

Take Ownership

It took me two years to formulate, organize, write, edit, re-write, and produce this book. Don't try to reinvent the wheel yourself. Take ownership of the book and for the first time you'll be on your way to turning your ideas into reality.