Pixels to Profits
Ankur Mehra
syys 2025 · Penguin Random House Audio · Lukija: Ankur Mehra
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Why do some creators go viral while others get lost in the noise?Even with great ideas and valuable content, many creators and small businesses struggle to break through in the Creator Economy.They watch mediocre content get millions - massive brand deals, likes, and loyal fans - while they question if it’s even worth staying in the game.The answer? Absolutely yes.By 2027, the Creator Economy is projected to be worth $500 billion - and the highest leverage lies with individual creators and small businesses who know how to play the game.In Pixels to Profits, you’ll learn:The 5Cs of the Creator Economy—and how you’re already part of oneThe 3Rs every high-performing content piecehas (97% creators miss this!)Why creators and small businesses are uniquely positioned to scale fasterthan ever beforeCreator Economy monetization strategies that work with any audience sizeWhat the top voices in the Creator Economyare saying about AI, AI-powered content strategies, and the future of influenceActionable strategies to turn pixels (content)into profits (income)—without needing millions of followersRevenue diversification methods beyond sponsorships and adsPerfect for:Content creators ready to monetize their passionSmall business owners seeking digital growthEntrepreneurs building personal brandsAnyone wanting to profit from the Creator Economy boomFrom the author who worked with 150,000+ global creators and helped scale creator partnerships across 5 continents.The next big brand could be yours - Your creator economy breakthrough starts here.
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Ankur Mehra is a leading authority on the Creator Economy, bringing unique insights from his two decades at the intersection of media platforms, content creators, brands and communities. His diverse background includes senior leadership at Meta, where he led media partnerships for Facebook and Instagram across multiple global regions, including India, Asia-Pacific–Japan, North America and Latin America. As the former India country manager for Europe’s largest YouTube Multi-Channel Network (MCN), he helped shape the digital creator revolution, witnessing first-hand how it transformed the global media landscape. His unconventional perspective is informed by his background as both an EdTech founder and a military veteran.A LinkedIn ‘Top Voice’ and respected industry influencer, Ankur shares insights on global MediaTech trends through his weekly newsletter Creator Economy World, which reaches C-suite leaders worldwide. He actively shapes the future of digital media through his advisory roles with growth-stage Web 3.0 and MediaTech companies, while mentoring the next generation of entrepreneurs. This book draws from his extensive experience and offers readers an insider’s perspective on navigating and succeeding in the rapidly evolving Creator Economy.
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