Brand Now: How to Stand Out in a Crowded, Distracted World
Nick Westergaard
May 2018 · Gildan Media · Narrated by Nick Westergaard
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Audiobook
4 hr 45 min
Unabridged
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About this audiobook
Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you:
● Create a brand with meaning
● Reinforce it with the right touchpoints
● Hone your brand's unique story
● Share it through engaging content
● Cultivate a sense of community
● Craft a coherent experience
● Stand out with simplicity and transparency
The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise—and win a place in the hearts and minds of your customers.
● Create a brand with meaning
● Reinforce it with the right touchpoints
● Hone your brand's unique story
● Share it through engaging content
● Cultivate a sense of community
● Craft a coherent experience
● Stand out with simplicity and transparency
The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise—and win a place in the hearts and minds of your customers.
About the author
Nick Westergaard is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes-from small businesses to Fortune 500 companies to President Obama's Jobs Council. He's the author of Get Scrappy and Brand Now.
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