Marketing Magic
Brian Tracy
dec. 2015 · Ascent Audio
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2 h 25 min.
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The most important activity of the entrepreneur is to clearly identify the very best customers for the product or service, and then to focus all marketing, advertising and sales efforts on this particular type of customer.
The element of competition exists as the primary fact of all entrepreneurial business in a market society. To succeed, you must be able to position and sell your product or service against your competitors. Your ability to clearly define your competitors, to determine their strengths and weaknesses, and to produce and sell your product or service against your competitors in an open market is the key skill of entrepreneurship.
Effective competitive strategy requires intelligence, judgment, creativity, flexibility and continuous experimentation. These are all skills that you can learn with practice.
In this essential audiobook aimed at entrepreneurs, world renowned business expert, Brian Tracy, shows you how to make Marketing Magic in a competitive business environment.
The element of competition exists as the primary fact of all entrepreneurial business in a market society. To succeed, you must be able to position and sell your product or service against your competitors. Your ability to clearly define your competitors, to determine their strengths and weaknesses, and to produce and sell your product or service against your competitors in an open market is the key skill of entrepreneurship.
Effective competitive strategy requires intelligence, judgment, creativity, flexibility and continuous experimentation. These are all skills that you can learn with practice.
In this essential audiobook aimed at entrepreneurs, world renowned business expert, Brian Tracy, shows you how to make Marketing Magic in a competitive business environment.
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Despre autor
Brian Tracy is the chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. He has written fifty-five books and produced more than 500 audio and video learning programs on management, motivation, and personal success.
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