關於本有聲書
For the first time all three of Malcolm Gladwell's bestselling, groundbreaking audiobooks are available together in an "instant classic" box set at a value-price.
THE TIPPING POINT: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, has already changed the way people throughout the world think about selling products and disseminating ideas.
BLINK: In Blink, Malcolm Gladwell revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
OUTLIERS: In this stunning audiobook, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"-the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.
THE TIPPING POINT: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, has already changed the way people throughout the world think about selling products and disseminating ideas.
BLINK: In Blink, Malcolm Gladwell revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
OUTLIERS: In this stunning audiobook, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"-the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.
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關於作者
Malcolm Gladwell, non-fiction writer and journalist, was born in England on Sept 3, 1963. He was raised in rural Ontario and graduated from the University of Toronto, Trinity College, with a degree in History. Gladwell was previously a business and science reporter for the Washington Post and is currently a staff writer with the New Yorker magazine. He is well-known for his many New York Times bestselling books: Blink, The Tipping Point, Outliers, What the Dog Saw, and David and Goliath. His writing is often a product of sociology and psychology with implications for the social sciences and business. Gladwell became a successful public speaker after writing his bestselling books. In 2005, Time Magazine named Gladwell one of its 100 most influential people. Gladwell's most famous quote comes from his book, Outliers; he states that "It takes about 10,000 hours of practice to become an expert..." at any competition or task. Gladwell was appointed to the Order of Canada on June 30, 2011. Gladwell describes himself as a Christian. He was raised in the Mennonite tradition, and wandered away from his Christian roots when he moved to New York, only to rediscover his faith during the writing of David and Goliath and through his encounter with Wilma Derksen. In 2005, Gladwell commanded approximately $45,000 for his speaking fee. His books include: Outliers, Blink, What the Dog Saw, and David and Goliath.
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