Unlocking Unicorn Secrets: Behind the Scenes of India's Billion-Dollar Start-ups
Kushal Lodha · Ishan Sharma
Mar 2024 · Penguin Random House Audio · Narrated by Ishan Sharma
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5 hr 46 min
Unabridged
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About this audiobook
In 2022, India, second only to the US, produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is full of pitfalls.Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India's new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.The book is a manifestation of the authors' passion for inculcating the entrepreneurial mindset in our nation's youth, which they do masterfully, by illustrating the success stories of India's top unicorns.
About the author
Kushal Lodha is the founder of KAGR, an ed-tech platform in finance upskilling. He is a qualified CA (with All-India ranks across all levels). He is a part-time creator with over 500k+ followers on social media cumulatively. He was awarded the LinkedIn's Top Voice for 2022.Ishan Sharma is the co-founder of MarkitUp, a content agency and is a content creator with over 1.5 Mn+ followers across social media. He has delivered speeches at colleges like IIT Jodhpur, among others.
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