Summary, Analysis & Review of Jonah Berger's Contagious by Instaread

· Instaread · Narrated by Jeff Jorgensen
Audiobook
20 min
Unabridged
Eligible
Ratings and reviews aren’t verified  Learn More
Want a 2 min sample? Listen anytime, even offline. 
Add

About this audiobook

PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book.


Preview:


Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread.


Any product or idea can go viral. It doesn’t take a big advertising budget or a celebrity endorsement to raise awareness. Instead, the six principles of contagiousness can be turned into the helpful mnemonic acronym STEPPS. These are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. For a product or idea to spread, it must use each of these steps.


While STEPPS can help guarantee that an idea or product will go viral, some concepts are more likely to spread successfully than others. For example, a well-priced television is more likely to lure buyers than a poor-quality television with ...


Inside this Summary, Analysis & Review of Jonah Berger's Contagious by Instaread:

  • Overview of the Book
  • Important People
  • Key Takeaways
  • Analysis of Key Takeaways

About the Author: With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Rate this audiobook

Tell us what you think.

Listening information

Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can read books purchased on Google Play using your computer's web browser.