Innovative Business Mindset

Innovative Business Mindset is designed for entry-level business and entrepreneurial students, based on the Chippewa Valley Technical College curriculum. The book covers entrepreneurial traits and mindsets, tools to assess personal entrepreneurial qualities, and explores various innovative companies—small, social, and global. It also examines the differences between entrepreneurs and intrapreneurs and provides guidance on developing business plans.
Available for free online, the book can be downloaded in multiple formats for offline use. The online version includes interactive adaptive learning activities in each chapter.
Developed through the WisTech Open project with support from the Wisconsin Technical College System (WTCS), this content does not necessarily reflect WTCS policies or imply government endorsement. Learn more about WisTech Open at www.wistechopen.org.