Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification
About this audiobook
Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand.
In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee.
In the book, you’ll also find:
- Full discussions of paid search marketing, email marketing, and marketing to mobile device users
- Exacting and focused instruction on all the competencies tested by the OMCP exam
- Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset
About the author
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O’Donnell in 2003. Their digital marketing agency has generated award-winning results for a variety of clients, including The Christian Science Monitor, Parents magazine, the Search Engine Strategies (SES) Conference & Expo series, Southwest Airlines, and Rutgers University. Jarboe is an instructor at the New Media Academy in the UAE and for Rutgers, the State University of New Jersey. He has also been the Video and Content Marketing faculty chair at Market Motive and a Senior Fellow of the Society for New Communications Research (SNCR).
Michael Stebbins has taught digital marketing and growth principles to the world’s largest teams, applying the same principles to grow his own startups to high-multiple acquisition. As director and co-founder of industry standards body OMCP®, Michael serves the industry in establishing best practices and certification standards in digital marketing, now taught by over 1,000 colleges, universities, and training institutions worldwide. As CEO and co-founder of Market Motive (acquired by Simplilearn), Michael and his team changed the way the world learns digital marketing and as VP Marketing at ClickTracks (Acquired by Lyris), Michael was part of the team that disrupted the digital analytics market, showing the world a new way to look at analytics. In marketing technology, Michael was awarded the first patent (US 7698420) for marketing automation lead scoring.
