Gabriel Tarde On Communication and Social Influence: Selected Papers
About this audiobook
Gabriel Tarde ranks as one of the most outstanding sociologists of nineteenth-century France, though not as well known by English readers as his peers Comte and Durkheim. This book makes available Tarde’s most important work and demonstrates his continuing relevance to a new generation of students and thinkers.
Tarde’s landmark research and empirical analysis drew upon collective behavior, mass communications, and civic opinion as elements to be explained within the context of broader social patterns. Unlike the mass society theorists that followed in his wake, Tarde integrated his discussions of societal change at the macrosocietal and individual levels, anticipating later twentieth-century thinkers who fused the studies of mass communications and public opinion research.
Terry N. Clark’s introduction, considered the premier guide to Tarde’s opus, accompanies this important work, reprinted here for the first time in forty years.
About the author
Gabriel Tarde (1843–1904) was one of the founding fathers of sociology.
Terry N. Clark is professor of sociology at the University of Chicago and the editor, coeditor, and coauthor of numerous books.
Morris Janowitz (1919 - 1988) was an American sociologist and professor who made major contributions to sociological theory, the study of prejudice, urban issues, and patriotism. He was one of the founders of military sociology and made major contributions, along with Samuel Huntington, to the establishment of contemporary civil-military relations. He was a professor of sociology at the University of Michigan and the University of Chicago and held a five-year chairmanship of the Sociology Department at University of Chicago where he was the Lawrence A. Kimpton Distinguished Service Professor.
