Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur
Dante Lee
Oct 2025 · Penguin Random House Audio · Narrated by Authorized Voice Replica
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Audiobook
8 hr 32 min
Unabridged
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Eligible
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infoThis book will become available on October 28, 2025. You will not be charged until it is released.
About this audiobook
This audiobook is narrated by an AI-generated voice.
“Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?” In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African American business owners must master in order to compete in a world where most new companies fail within three years.
Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—“don’t be a worrier; be a warrior”—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.
“Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?” In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African American business owners must master in order to compete in a world where most new companies fail within three years.
Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—“don’t be a worrier; be a warrior”—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.
About the author
Dante Lee is the 28-year-old president and CEO of Diversity City Media, an African-American marketing and public-relations firm based in Columbus, Ohio. Founded in 2000, this award-winning company—known for its marquee online businesses BlackNews.com, BlackStudents.com, and BlackPR.com—helps clients from corporations to start-ups penetrate the African-American consumer market. A respected motivational speaker and diversity consultant, Lee is the cofounder of Lee Moss Media, whose social-networking properties, including HBCU.com, BlackWomenConnect.com, and BlackInAmerica.com, collectively attract over two million African-American visitors each month. Recognized by top media outlets MSNBC, CNN, Fox News, and Black Enterprise, Lee is showcased in Ebony’s 2010 Young Entrepreneurs list.
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