Open Strategy: Mastering Disruption from Outside the C-Suite (Management on the Cutting Edge)
About this audiobook
Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy.
The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts.
Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.
About the author
Christian is a professor of strategic management at Warwick Business School and Forbes Contributor. He has been listed by Thinkers50 as a future thinker in 2013 and has been quoted in over 7,000 media outlets including CNN, BBC, New York Times, and the Wall Street Journal. Christian’s previous book Enduring Success: What We Can Learn from the History of Outstanding Corporations was the first one with a non-U.S. perspective on long-range success. His new one 'Open Strategy. Mastering Disruption From Outside The C-Suite' helps organization to create more robust strategies. Learn more about him on www.christianstadler.org
Julia is Professor of Strategic Management at the University of Innsbruck.
As one of the first realizing the potential of open strategy, Stephan helped hundreds of clients mastering disruptions and developing revolutionary strategies. As Managing Partner of IMP he shaped the firm’s positioning as leading co-innovator & award-winning consultancy. IMP is looking at a significant number of successfully implemented business model innovations using powerful open tools IMP “cross-fertilizes” internal & external expertise (IMP Experts Community). Stephan studied industrial engineering & business administration at the Universities of Karlsruhe and Mannheim. He is a professor for business administration, especially business model innovation at the University of Bremen (LEMEX), Germany. He has published several articles about strategy, business model innovation & managing disruptions. His previous books included „Digital Disruption“, co-authored with Kurt Matzler, and the German adoption of „Innovator’s Dilemma“, co-authored with Clayton Christensen & Kurt Matzler.
