Business Intelligence For Dummies

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You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you've heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start?



Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more.



тЧП You'll find out how to:



тЧП Understand the principles and practical elements of BI



тЧП Determine what your business needs



тЧП Compare different approaches to BI



тЧП Build a solid BI architecture and roadmap



тЧП Design, develop, and deploy your BI plan



тЧП Relate BI to data warehousing, ERP, CRM, and e-commerce



тЧП Analyze emerging trends and developing BI tools to see what else may be useful



Whether you're the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

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Swain Scheps is a technology veteran whose writing has also appeared in Fodor's travel guide books, military history magazines, and another For Dummies book. A multiple Voice Arts Award nominee, Steve Marvel received his classical theater training at Northwestern University and continues to work in theater, film, and television. His voice-over work includes video games for Mattel, Sony, and Activision, in addition to eLearning projects.

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