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Levi Strauss, the German-American businessman, founded the first company to manufacture blue jeans, leaving an indelible mark on fashion and industry. Born in 1829 in Buttenheim, Bavaria, Strauss emigrated to the United States, eventually settling in San Francisco during the Gold Rush. This biography explores how Strauss, initially a dry goods merchant, partnered with tailor Jacob Davis to patent and produce sturdy denim overalls reinforced with copper rivets. Their innovation catered to miners and laborers, providing durable workwear that evolved into a fashion staple. The Levi Strauss & Co. became synonymous with quality and American culture. This book delves into Strauss's entrepreneurial spirit, philanthropy, and the global impact of his legacy, celebrating a visionary whose invention transcended utility to become an enduring symbol of style and identity.
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